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Lovefest is a unique cultural platform from Vrnjačka Banja that aims to promote music, arts, and urban youth culture. The festival began in 2007 as the Love Bridge party, and already a year after, it debuted as one of the hottest music events in central Serbia.

In 2012, Lovefest was recognized by the Ministry of Youth and Sports as the biggest youth festival in the country, and only a year after the UK Festival Awards nominated it in the best festival abroad category.

Another important turning point in the history of Lovefest was the introduction of new program zones such as Photo, Cinema, Graffiti, Chill, Eco, Workshop, Street Basket, Extreme, and Kids zone. The main goal of creating new program areas and expanding festival activities was to promote and recognize young talents in central Serbia.

The Lovefest activities focus on campaigns that contribute to the development of equality, solidarity and tolerance among people, emphasizing humanitarian, social, environmental, educational and entertainment projects. Lovefest participates in the “Food for All” humanitarian action, voluntary blood donation, and one-time aid for many individuals in the country.